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New national ad campaign to sell Las Vegas begins

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Reported by: Jerry Brown
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Updated: 1/08/2013 6:53 pm
LAS VEGAS (KSNV MyNews3) -- How do you improve on the ad campaign that not only boosted Las Vegas business but cemented its place in pop culture?

The Las Vegas Convention and Visitors Authority board will find out after a new ad campaign is rolled out to sell America's gaming Mecca.

With more and more venues allowing gaming, the feeling at LVCVA is that the word needs to get out about our other diverse offerings.

The key to accomplishing that, according to R & R's Billy Vassiliades, is consolidating the Vegas booking experience into an online one-stop shop experience.

“The minute people have to start jumping around to book their vacation, we lose them,” he said. “There's 41 million potential visitors to Las Vegas that a representative group of those visitors said to us: ‘We want to be able to go someplace, know what we are going to get and be able to book it and price it. We think that's what we are offering here.”

The campaign is national and aimed at those 41 million "persuadables," as they are called in the tourist marketing business. The object: make their next vacation destination southern Nevada.

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