Still licking their wounds after the 2012 elections, Republicans got a sobering report Monday on what went wrong.
They quickly vowed some fixes, including embracing immigration reform.
"It was a wakeup call," said Republican National Committee Chairman Reince Priebus.
The RNC report looked at who voted, what happened, and the demographics to figure out
why President Obama won, Mitt Romney got trounced and Democrats won more seats in the House
"Focus groups described our party as 'narrow minded,' 'out of touch,' and 'stuffy old men'," Priebus admitted.
Mitt Romney cemented the view that Republicans favor the rich, as does this year's tax debate.
"From the standpoint of the American people the Republicans are on the wrong side of tax issue in resisting higher taxes on the wealthy," notes CNBC Chief Washington Correspondent John Harwood.
One fix is to engage minorities.
"Black, Hispanic, Asian. Going into those communities, and not sending a postcard six weeks before the election," says GOP strategist Henry Barbour.
Over conservative opposition, the Republican National Committee formally endorsed immigration reform.
Other potential Republicans moves include cutting back on primary debates after 2012's gave Democrats and comedians too much material.
Republicans insist their their principles are not the problem and say they can fix their image and their performance at the ballot box.
-- Steve Handelsman, NBC News reports