Latest News from News 3

Las Vegas News | Weather | Sports | Traffic - MyNews3

A sneak peek at Super Bowl ads

Related Links
Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large
Share
Updated: 2/03 8:47 am
(NBC News) -- The Super Bowl is the biggest game of the year, accompanied by some of the most creative, talked-about and expensive ads.

At $4 million per 30 second super bowl ad this year, companies are doing everything they can to get their money's worth.

That includes leaking teaser commercials.

"We put our spot out on Tuesday and immediately we started to look at the comments, and some are really good and some are so-so," says Kia Motors executive vice president of marketing Michael Sprague. "It's instant feedback that makes you kind of like wow. But for us, it totally pays off."

-- Sarah Dallof reports

Share

Slideshows

Poll


All content © Copyright 2014 Intermountain West Communications Company. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service
You may also view our Sitemap.

FCC assistance for any person with disabilities can be provided by contacting us at publicfilehelp@mynews3.com

KSNV Profile & Public Inspection Files

2014 NBCUniversal Media, LLC. All rights reserved. Portions by Broadcast Interactive Media

FOLLOW US!


Inergize Digital This site is hosted and managed by Inergize Digital.
Mobile advertising for this site is available on Local Ad Buy.